Twitter Analytics The New Sales Force
The heart of any businesses in any country around the world from Japan to USA to England is its sales team. The strength of a company’s sales pipeline can determine many things from the director’s private jet or new BMW M3 or it may be just as simple as being able to keep the doors open for another month and pay the staff. A good traditional sales pipeline comes from hard work and lead creation, however in the modern age of the internet there are more ways than ever before to build a sales pipeline and gain new custom the most impressive of these new ways is twitter analytics and the tweet curve.
A recent example of the a company using the tweet curve was a multinational solicitors who make a lot of money from helping members of the public when they have being involved in a accident such as a road traffic accident or RTA as they are most commonly known. The company used the power of the tweet curve and twitter analytics to harvest data on an ongoing basis for industry key terms which was then collected, filtered using a very high degree of filtering including, location, age, gender and a further 12 factors and made contact with the individual direct.
The heart of any businesses in any country around the world from Japan to USA to England is its sales team. The strength of a company’s sales pipeline can determine many things from the director’s private jet or new BMW M3 or it may be just as simple as being able to keep the doors open for another month and pay the staff.
The tweet curve or twitter analytics is now part of every clever marketing departments plan and every sales directors dream, since the global recession there has not been a product or service that allows for mass lead generation at such a low price, the days of employing a team of sales advisors to generate leads for many businesses could be over.
A tweet is quite simply 144 characters or a mini blog that users (over 180 million worldwide) contribute to every day, the power of this data is truly amazing but only if a business can make good use of it and to understand twitter analytics a business must first understand the tweet curve. The tweet curve or twitter analytics is now part of every clever marketing departments plan and every sales directors dream, since the global recession there has not been a product or service that allows for mass lead generation at such a low price, the days of employing a team of sales advisors to generate leads for many businesses could be over.
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