Companies Seeking More Clients Find Bright Future with Local Online Internet Marketing
If you are a business owner or marketing executive in a business, I’m sure it’s old news to you that a major shift in the buying habits of people began in the late 90′s and now involves an estimated 83% of the population. Yep, According to the Kelsey Group, 83% of the populations now first search online before buying their products or services. For many businesses local internet marketing has become a primary for generating revenue. However, most business have missed an incredible opportunity with internet marketing that’s been staring them right in the face.
If your business’s market is local in nature and its survival is dependent on conventional advertising, this spells bad news. Simply put, most people research what they want on the internet before they buy. If a company has adequate exposure on the front page of Google, and provides the information they are looking for, bingo, that company just acquired a very hot lead.
Why the Internet?
Shopping the internet is so attractive because people can find out a lot of information about a company, but in truth, it goes further even than that. A business that offers the best information that relates to their needs is the business customers are going to gravitate to. This is because they see this particular business as an authority, which means they will be more inclined to buy from the company.
One website will not give your business the exposure it needs
If you only have one website that is poorly placed on the internet it will not bring any traffic of consequence. In many cases, even a website well placed on the front page of Google will not drive the traffic you need if you are targeting a local market. It of course depends to a large extent on how much search volume there is for the keywords being used in their internet marketing campaign.
You Will Miss 80% of Traffic Using Only Pay per Click
You will miss about 80% of traffic if you rely on pay per click campaigns to promote your business online. According to Google Statistics 70-85% of traffic will click on the Google local search and natural search results. This number will vary depending on the type of business you have. Why is that you might ask? Simply because customers are looking for information before they are convinced to buy! This is the beauty of the World Wide Web!
Authority, High Visibility and Dominating Local Natural Search is the Key
Customers are looking for the company that comes across as the authority in the market they are searching, and can give the valuable information they desire. Because of the competition online, just having a nice website on the front page of Google is not enough anymore.
As a business owner, you have to think in terms of 3 types of exposure online.
1. Visible- How many times is your business on the front page? 2. Authority- You need to be THE Company to turn to! Have you made your site an authority on the products and service you offer? Will customers turn to you again and again for purchases? 3. Dominance – You will want to have cleared the front-page search results of your competition. In local and natural search, are you the only results?
I recognized the internet marketing opportunity staring me in the face and jumped on it.
For me the business I was promoting was home improvement and our business fell victim to the huge change in consumer buying habits. Print and off line, ads that had held us in good stead through the 1990′s just were not working due to the shift in habits or they had been legislated away. That meant a shift to internet marketing for our business too.
When I fully recognized the opportunity for business that not many others were aware of I started a local internet marketing company. This company I used to free my struggling home improvement business but I also reached out to other businesses in similar straits. Using the three pillars, dominance, authority and visibility there have been some fantastic results. Now you should know there is a lot of time and effort that goes into making a strategic internet marketing plan work. The skills and organizational structure are simply not there for most internet-marketing firms to pull this off and still make a profit. Nevertheless, when you have the proper systems and good organization it can happen, we do it each and every day.
Seiss Taylor is CEO of Web Excel Inc. an Atlanta ga internet marketing company that is created from its inception to deliver 1st page dominance, increased brand awareness, and authority for companies in any metro area. Obtain more info at Atlanta internet marketing strategy/
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