I often speak with lawyers that are intrigued with the new social media websites. They tell me that they want to get involved using Facebook, LinkedIn, and Twitter to generate new prospects for their firm. The first question I bring up is do you write a blog?

Advertising for lawyers with your blog: How fast can I get results?

I think all of us would prefer the shorter easier path if given the option. Unfortunately, this isn’t the best route to take for lawyer marketing with social media. Even though posting an update on Twitter or Facebook can share your thoughts with others, it doesn’t provide the depth that writing a good blog post does. One of the best uses of social media is sharing your blog posts with other Facebook, Twitter, and LinkedIn users.

If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.

When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:

1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.

2. You will position yourself as an expert. A blog will allow you to produce content which puts on display your expertise in your field. This simply can’t be achieved as effectively solely by commenting.

The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.

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categories: lawyer marketing,law firm advertising,law marketing,traffic generation,social media,blogging,internet marketing,legal,marketing,twitter,facebook,linkedin

Technorati Tags: blogging, facebook, internet marketing, internet marketing online advertising, law firm advertising, law marketing, lawyer marketing, legal, linkedin, marketing, social media, traffic generation, twitter

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