Are you a newcomer to online marketing? You may keep hearing about the importance of backlinks and one way links, and you may have some confusion regarding what they are and what they do.
The confusion ends now. The reason this is so important is because getting a lot of one way links to your website will make the search engines treat you favorably and bring you more traffic.
A backlink (or, back-link in the UK) is any link to a site that comes from anywhere other than the site itself. If you have a website and there is a link that takes visitors from one page to another page in your website, that is not a backlink. Any link from any other website on the internet is a backlink.
That’s simple enough. What is a one way link? It could also be called, a one way backlink. They are different ways to same the same thing.
If your friend has a website and he links to your website, that would be one way link, or a backlink. If you return the favor and link to his site, it would be a two way link and it would make his link to your site worthless, in terms of impressing the search engines. If you did not return the favor by linking to your friend’s site after he linked to yours, you would retain your coveted backlink, or your one way link.
In 1996, when Google was called BackRub, search engines did not care about links. That was the first revolutionary thing Google did. It crawled the internet and kept tabs on how many sites were getting inbound links. The creators of BackRub felt that if a site was important it would be linked to, a lot.
The number of incoming links (backlinks) was made among the most important things that determined the kind of treatment the website would receive in the search results. For a number of years, after BackRub became Google, a two way link was just as good as a one way link, generally speaking.
As the word got out to the internet marketing community, they created link pages on their websites. You would link to any number of websites and they would link to you. This was an early form of SEO (search engine optimization), and it produced very good results.
Other search engines started copying Google in this regard, but when Google realized that webmasters were more concerned with exchanging links than providing quality content, they changed the algorithm that runs their search engine, to make those links worthless. This too, was followed by the other search engines.
How do you get one way links from other sites? Create good content, so people want to link to your website. That can take time to get noticed, so you need to kick start things. There are a number of methods, but the best is by writing articles for article directories, and linking them to your website. The more articles, the better your website will do, getting free traffic.
These responses are examined for quality by a moderator, plus a spammer’s remarks will be deleted quickly. Add URL Try being a guest blogger all over the internet, and link to your site from those blogs. That is a little advanced, so save that tidbit for a later date, when you will stumble upon it, on your journey. Free reprint avaialable from: One Way Links – What’s The Big Deal?.


